Who's following our digital footprints?

Every time we Google something or log on to a social media platform, algorithms are fast at work recording and responding to what we do to make our online experience more convenient. Our online habits and digital footprints are turned into data. But what happens to these vast amounts of information? Should we be concerned about who we are trusting with it? What does a biased algorithm mean? ACEMS Chief Investigator Kate Smith-Miles talked about these issues on 2SER-FM.